Otrium is a new fashion company that has recently raised around $120 million in a new round of funding and this has prompted people to know about this new fashion player that has recently gained so much attention. In the blog, we are going to tell you about this new player and how it has reached such great heights of success so soon.
Otrium $120 Million funding Round
Amsterdambased Otrium 120m series funding round was also led by BOND and Index Ventures along with Otrium but, many people were very curious about otrium and their funding venture. The fashion start-up based in Amsterdam has established itself very well in the fashion industry of Otrium and now this new funding venture was done to introduce Otrium to the worldwide market.
The main use of the fund generated from this round will propel the entry of Otrium into the United States of America. This fund will be used by the company to ensure that Otrium has a successful launch in the US fashion market.
Off-season Marketing and Fashion of Otrium
The main reason why Otrium became so famous in the fashion market was because of its off-season fashion inventory that attracted people. Otrium has partnered with major shopping sites and brands to launch the off-season products that were their main focus.
The main motive of the company was to control the complete pricing, merchandising, and visibility of the off-season products that they were launching. Otrium has also explored and experimented with a lot of other things that have made its fashion and products very different from other brands. The company has the motto to release new fashion techniques and technology that will help in the future as they suspect that there will be numerous changes in the fashion world in the coming years.
Also, Read This: Best Fashion Companies Based in Amsterdam
